A seller's guide: National portals

What is a ‘national portal’ when it comes to the property market? A property portal, or national website, hosts properties that have been advertised by estate agents and letting agents. They include flats, houses, developments and land for sale and rent. They have many filters to help property-hunters find their next home.

National portals such as Rightmove, Zoopla and OnTheMarket are some of the biggest in the UK and benefit from multi-million pound marketing campaigns and feature hundreds of thousands of properties collated via reputable estate agents.

In today’s digital age, embracing the power of national portals is crucial to maximising your property’s exposure to potential buyers. All of our properties are listed on these sites so you instantly expand your reach to a vast audience of potential buyers, increasing the chances of attracting qualified leads and securing a successful sale. This helps buyers outwith the Aberdeen and Aberdeenshire catchment who are unaware of local listings find your home. Ideal for parents searching for student accommodation investments, professionals moving to the area or families relocating to the North East.

Rightmove: find your happy | Did you know? 1

  • There were over 2.3 billion visits to Rightmove in 2022
  • Last year, people spent more than 16.3 billion minutes searching for properties Rightmove
  • The busiest minute on Rightmove is on a Wednesday evening at 8.48pm

Zoopla: national scale that gets you local results | Did you know? 2

  • 94% brand awareness in the UK
  • 89% of consumers saw our most recent campaign
  • 2.3m unique visitors to Zoopla each month

When it comes to selling your home in Aberdeen city, Banchory, Stonehaven, Inverurie or the wider North East, we know that the strength of the national portals work. How? We’ve seen it for ourselves, and more importantly – so have our clients. We’ve helped many homeowners switch agents so they can benefit from the enhanced visibility and exposure, and have sold their homes.

Coupled with our expertise, tailored marketing strategies, professional guidance and support, you can navigate the selling process with confidence. Your home is in safe hands.

Take advantage of the benefits offered by national portals and Northwood’s exceptional estate agency services to ensure a successful sale of your home in the North East.

Aberdeen: 01224 218450 | Inverurie: 01467 530591
Aberdeen: aberdeen@northwooduk.com | Inverurie: aberdeenshire@northwooduk.com
207-211 Rosemount Place, Aberdeen, AB25 2XS | 23 West High Street, Inverurie, AB51 3SA

1 Source: https://www.rightmove.co.uk/press-centre/rightmove-facts/

2 Source: https://advantage.zpg.co.uk/list-with-zoopla/