Why Warminster is a smart bet for landlords in 2025
If you’re a landlord or property investor looking for your next opportunity, Warminster should be on your radar. Nestled on the edge of the Salisbury Plain and offering excellent commuter links, this Wiltshire market town continues to attract a wide range of tenants.
In 2025, Warminster is proving to be more than just picturesque. Its rental market is showing strong signs of growth, and the data backs that up. According to the latest figures from the Rightmove House Price Index and Zoopla’s Rental Market Report, rental demand has outpaced supply for the past 18 months – pushing rents up across most of BA12.
Whether you’re a seasoned landlord or thinking of dipping your toe into buy-to-let for the first time, Warminster presents a varied market with good potential yields, long-term growth, and tenant demand that’s unlikely to slow down.
Warminster rental market snapshot
Before diving into the best areas, it’s worth understanding the local market as it stands now:
- Average monthly rent (BA12): £895 (up 7.8% year-on-year)
- Average gross yield: 4.9%
- Void period: 14 days (average across 2024)
- Most in-demand properties: Two-bed terraces, modern flats, family homes near schools
- Primary tenant types: Military personnel, families, remote workers, and young professionals
This is a market that rewards both smart investment and local knowledge. With that in mind, let’s look at the top five areas within and around Warminster offering great potential for landlords in 2025.
1. Boreham Fields – Affordable family living
Boreham Fields has emerged as a solid performer for landlords focused on family tenants. Located just east of the town centre, it offers a mix of 2000s-era housing developments and more recent additions that are low-maintenance and energy-efficient.
Why it stands out:
- Walking distance to Kingdown School and local shops
- New-build properties with EPC ratings of B or above
- Attracts working couples and young families looking for stability
Average rent: £995 for a 3-bed semi
Typical yield: 5.2%
The area enjoys low turnover, and when a property does hit the rental market, it rarely stays long. For landlords who prefer fewer void periods and long-term tenancies, this is a prime spot.
2. The Maltings – A magnet for professionals
Close to Warminster Station, The Maltings is highly sought-after among professionals and commuters. You’ll find a blend of modern flats and Victorian terraces here, all within walking distance of cafés, shops, and train links to Bath, Salisbury, and beyond.
What makes it ideal:
- Fast rail access for commuters (Bath in 38 mins)
- High tenant demand from NHS staff and digital nomads
- Low maintenance modern stock with excellent broadband
Average rent: £850 for a 2-bed flat
Typical yield: 5.5%
This hotspot works well for landlords who want shorter tenancies but strong rental income. It’s also a good option for those considering furnished lets.
3. Chapmanslade – The commuter village with character
Situated on the A36 and within easy reach of Frome and Westbury, Chapmanslade blends village charm with practical appeal. Properties range from stone-built cottages to extended family homes, often with generous gardens and parking.
Landlord appeal:
- Popular with remote workers and self-employed tenants
- Countryside lifestyle with fast access to city links
- Period charm = potential for higher rental income
Average rent: £1150 for a 3-bed detached
Typical yield: 4.8%
Chapmanslade may not deliver the highest yields on paper, but it offers solid tenant demand and strong capital appreciation over the long term.
4. Bishopstrow – Premium lettings for executive tenants
This semi-rural location appeals to higher-income tenants looking for space, privacy, and lifestyle. Bishopstrow properties are typically larger, well-maintained, and suitable for families or military personnel on long-term assignments.
Why invest here:
- High-income tenants = strong rent collection history
- Ideal for corporate or MOD lets
- Low churn and long-term contracts
Average Rent: £1,350 for a 4-bed detached
Typical Yield: 4.6%
Landlords here may deal with higher upkeep costs but enjoy a stable rental income. It’s ideal for those with a portfolio focus on executive tenants or longer-term contracts.
5. Westbury Fringe – Rental overspill with high demand
Though technically outside Warminster, the Westbury Fringe benefits directly from the town’s popularity and rising prices. This overspill area has drawn in renters seeking affordability and space, without sacrificing transport access.
Benefits for landlords:
- Strong rail links to London and Bristol
- Popular with families priced out of Bath and Trowbridge
- Competitive pricing with good yield potential
Average Rent: £900 for a 3-bed house
Typical Yield: 5.6%
With increasing rental prices in Warminster itself, Westbury Fringe looks set to become a more prominent hotspot over the next 12 months.
Tips for landlords in 2025
Whether you’re buying your first rental or adding to your portfolio, keep these in mind:
- Energy standards matter: Focus on EPC ratings of C or better to future-proof your investment.
- Location still rules: Proximity to stations, schools and broadband coverage all influence demand.
- Tenant type dictates maintenance: Young professionals may need less upkeep than family homes with gardens.
- Consider furnished lets for shorter-term, higher-rent opportunities.
A well-informed landlord is a more profitable one. And with the right property in the right area, 2025 could be your most successful year yet.
What the future holds for Warminster’s rental market
Looking ahead, Warminster continues to show long-term growth potential. With ongoing demand from military and NHS staff, as well as growing appeal among remote workers, the town is well-positioned for sustainable rental income.
Rightmove’s early 2025 data suggests rental enquiries in the South West have increased by 11% year-on-year, while supply has remained largely flat. This imbalance will likely keep upward pressure on rents and limit void periods across BA12.
Infrastructure improvements, such as enhanced road access and local school investments, could also push demand higher in the next few years.
Ready to invest? Let’s talk.
At Northwood Warminster, we don’t just manage properties. We help landlords make smart, confident decisions based on local insight and national trends.
Whether you’re ready to buy, want a no-obligation valuation of your current rental, or need letting advice tailored to your goals, we’re here to help.
Book your free landlord consultation today.
Let’s make your next investment your most rewarding yet.
Martin and Fiona Bradbury are directors at Northwood Warminster and have over 25 years of combined experience advising landlords across Wiltshire. They specialise in buy-to-let strategy, full property management, and bespoke landlord support.
