When people think about buy-to-let investment opportunities in Wiltshire, Warminster isn’t always the first name that springs to mind. Often overshadowed by larger towns like Trowbridge or Salisbury, this quiet market town actually holds a surprising amount of rental potential for savvy landlords.
With tenant demand rising, limited rental stock, and a strong local community, Warminster is emerging as a prime choice for investors seeking steady yields and long-term value. But as with any investment, it pays to look beyond the obvious. In this article, we explore the lesser-known areas of Warminster offering solid returns, tenant stability, and untapped potential.
Warminster’s rental market: small town, strong demand
Warminster sits on the western edge of Salisbury Plain, with excellent rail links to Bath, Bristol, and Salisbury. It appeals to a mix of tenants – from military personnel and NHS staff, to downsizers and professional couples. As a result, demand for quality rental homes is consistently strong.
According to Zoopla, the average house price in Warminster stands at around £280,000, while the average rent is just over £790 per month. For one- and two-bedroom homes, rental prices typically range between £750 and £950, depending on condition and location.
Rightmove’s House Price Index also suggests that property values in the South West have grown steadily over the past year, with the rental market in particular seeing increased activity due to lack of supply.
For landlords, that presents an opportunity: choose the right property in the right part of town, and you could enjoy consistent demand, minimal voids, and dependable income.
What makes a rental hotspot in Warminster?
A rental hotspot isn’t necessarily the most expensive or best-known part of town. In fact, some of the best-performing pockets are quietly tucked away, overlooked by larger investors or out-of-town buyers.
In Warminster, a rental hotspot tends to tick several key boxes:
- High demand from reliable tenant types (e.g. professionals, families, military)
- Proximity to amenities like schools, supermarkets or transport
- A good balance between purchase price and achievable rent (yield)
- Stable or rising property values
- Strong local infrastructure and a sense of community
With those criteria in mind, here are five areas in Warminster worth a closer look if you’re considering a buy-to-let investment.
1. Woodcock Road and surrounds
Located close to Kingdown School and Warminster Community Hospital, the area around Woodcock Road blends convenience with community. The housing stock is a mix of 1950s terraces, newer semis and bungalows, all within walking distance of local shops and schools.
This is a popular spot for families, NHS workers and teachers. Homes in this area are relatively affordable and rent quickly, particularly three-bed houses with gardens and off-road parking.
Typical yield: 5.2% to 6.1% depending on condition and property type
Tenant appeal: Long-term family lets, professionals working in the town
Landlords often benefit from lower turnover and tenants who stay for several years, especially when offering pet-friendly options.
2. Broadway and Westbury Road end
The far end of Broadway, near Westbury Road, is sometimes overlooked by investors who focus on the town centre or north-side estates. But this area offers real value. It’s close to major road links, retail parks, and offers a mix of older terraces and modest semis.
Rental properties here appeal to young couples and working tenants who need access to the A36 or commute towards Westbury and Trowbridge. Refurbished two-bed terraces are particularly popular.
Typical yield: 5.8% to 6.3% for smaller properties
Tenant appeal: Commuters, retail workers, young families
With modest entry prices and growing demand, this part of town is ideal for landlords seeking strong yields and shorter void periods.
Want to know what your property could earn in this area? Book a free rental valuation with Northwood Warminster today.
3. Sambourne Road and Upper Marsh
Close to Warminster railway station, Sambourne Road and Upper Marsh offer great connectivity for tenants travelling to Bath, Bristol or Salisbury. These streets are popular with single professionals and couples looking for well-located, affordable rentals within walking distance of the town centre.
Properties here include Victorian terraces, some newer infill developments, and a handful of flats above commercial units. Many benefit from period features, decent room sizes, and easy access to local amenities.
Typical yield: 4.9% to 5.7% depending on property style
Tenant appeal: Rail commuters, young professionals, digital workers
Opportunities also exist to add value through light refurbishment or converting larger homes into HMOs or split-level flats – subject to planning.
4. Boreham Field and Boreham Road
For landlords interested in longer-term tenancies and premium lets, Boreham Field and Boreham Road are worth exploring. These areas are known for larger, detached homes and higher-value housing stock. While the upfront investment is greater, so is the potential for longer tenancies, stable income and capital appreciation.
These properties are often sought by relocating families, defence personnel, or executives needing flexible contracts. Many landlords in this area consider company lets or furnished agreements as a way to enhance rental income.
Typical yield: 4.5% to 5.2% with low turnover
Tenant appeal: Families, professionals, military relocators
Buy-to-let homes in this area benefit from Warminster’s mix of countryside access, good schools, and a sense of privacy.
5. Portway and Market Place flats
Town centre living is still a strong performer in Warminster. Flats along Portway, Market Place and nearby side streets remain in high demand, particularly among older tenants and young professionals.
While some properties in these areas are above shops or part of conversions, many offer charm, space and affordability – all within walking distance of cafes, shops and the station.
Typical yield: 5.5% to 6.4% for one- and two-bed flats
Tenant appeal: Retired tenants, solo renters, working couples
The key here is maintenance. Well-managed flats with up-to-date appliances and fresh decor rent fast and command better rates.
Looking for help letting or managing a town centre flat? Speak to our local team.
What to know before investing in Warminster
Warminster offers landlords a well-balanced market, but there are a few things to keep in mind:
- Stock moves quickly: Desirable buy-to-let homes often go under offer within days
- Tenant expectations are high: Especially for maintenance, energy efficiency and presentation
- Local knowledge matters: Not all streets perform equally, even if prices look similar
Using a local agent with experience in sourcing, letting and managing properties is key to getting the most from your investment.
Why landlords choose Northwood Warminster
At Northwood, we don’t just know the market – we live and work in it every day. Our team supports landlords with:
- Accurate, no-obligation rental valuations
- Full property management and compliance support
- Guaranteed Rent options for hands-off investors
- Advice on how to maximise yield and reduce risk
Whether you’re a first-time landlord or building your portfolio, our local insight gives you the edge.
Final thoughts: hidden areas, dependable returns
Warminster may not be on every investor’s radar, but its rental market offers plenty of potential beneath the surface. With the right property in the right location, landlords can enjoy reliable tenants, healthy yields, and the peace of mind that comes from steady demand.
Want to explore your options or find out how much your property could earn?
Book a free rental valuation with Northwood Warminster today and take the next step in your investment journey.
