A new chapter is unfolding in Warminster. The West Warminster Urban Extension – a major development set to deliver 1,500 new homes through to 2026 – is reshaping the town’s property market. But while many eyes are on what’s being built, it’s what already exists that may offer sellers the greatest advantage.
If you own a home in an established part of Warminster – especially in areas like Boreham Field, Upper Marsh or The Ridgeway – the market is beginning to turn in your favour. The scale of this new development is significant, but so too is the growing appetite for what new builds can’t offer: charm, character, and lifestyle.
And with January already a peak month for motivated buyers, now may be the smartest time in years to consider selling.
What is the West Warminster Urban Extension?
Planned by Wiltshire Council as part of a strategic housing initiative, the West Warminster Urban Extension will introduce 1,500 new homes to the town, along with schools, green infrastructure, and improved road connections. It represents the most ambitious expansion of Warminster in recent memory.
Situated on the western edge of town, the development will bring modern homes aimed at attracting both local families and those relocating to Wiltshire. This planned growth is already making Warminster more visible on buyer wishlists, especially for those considering a move to the South West in 2026 and beyond.
But the scale of the development also sharpens the contrast between brand new homes and established properties.
Buyers still crave established homes
While new builds offer the appeal of modern finishes and developer incentives, they don’t always deliver on lifestyle.
That’s where established homes shine. Older properties in places like Boreham Field or Bishopstrow tend to offer:
- Larger plots with mature gardens
- Generous driveway or garage space
- Quieter roads and more settled neighbourhoods
- Unique layouts and period features
Buyers today are seeking more than just four walls. According to Rightmove’s House Price Index, demand remains high for 3 and 4-bedroom semi-detached and detached homes with outdoor space – and that trend is even more pronounced in towns like Warminster where buyers are searching for both value and character.
There’s also the emotional pull. For many buyers, it’s easier to imagine raising a family in a tree-lined cul-de-sac than on a building site surrounded by scaffolding.
What new supply means for older homes
It might seem counterintuitive, but the more new homes are built, the stronger the case becomes for established ones. Here’s why:
- Buyers want individuality
Rows of similar-looking new builds can create buyer fatigue. Established homes offer variation, personality and features that can’t be replicated. - Established homes often feel more complete
New builds typically need time for landscaping to mature. An older home with hedges, trees and defined boundaries feels immediately livable. - Chain-free sellers stand out
While many new build sales are part of developer chains, sellers in established areas who aren’t dependent on onward purchases are especially attractive to buyers seeking a smoother process. - Pricing pressure is not as simple as it seems
Although developers often list homes at competitive rates, they rarely drop prices publicly. Instead, they offer upgrades or incentives. This can push buyers to compare new builds to existing homes with more space or better location – often giving established sellers the edge.
Zoopla’s 2026 Market Report shows that in towns seeing large-scale expansion, character homes within walking distance of schools and shops consistently outperform new stock in terms of buyer interest and time on market.
Why January is a strategic time to sell
The start of the year has always been a sweet spot for sellers – but this year, the timing is even more crucial.
Here’s why:
- Rightmove reports that January sees one of the highest volumes of buyer searches annually
- Motivated buyers begin their search early to move by spring or summer
- Many developers phase new home releases in spring or late summer
By listing in January, your home hits the market before the next wave of new builds is released, giving you a crucial visibility advantage. It also puts you in front of buyers who are ready to act.
With stock levels still below the five-year average, and more buyers than homes available, January listings in Warminster often receive strong interest within the first few weeks.
Spotlight on Boreham Field and BA12 favourites
Take Boreham Field as a prime example. This popular residential area has long been sought-after for its blend of quiet roads, good schools and access to Warminster town centre.
Many of the homes here feature large gardens, parking and versatile layouts – exactly the features buyers struggle to find in new developments.
Other hotspots include:
- The Ridgeway – family-friendly streets and generous 3-bed semis
- Upper Marsh – strong community feel with close proximity to the countryside
- Bishopstrow – period properties and prestige appeal
Across these areas, properties listed with Northwood Warminster continue to attract strong attention – particularly from buyers relocating from Bath, Bristol or further afield.
What investors are noticing
It’s not just buyers who are watching Warminster. Landlords are also starting to see the impact of the West Warminster expansion.
New jobs, improved transport links and rising demand mean the rental market is tightening. But professional tenants and families aren’t only interested in brand-new properties. They want location, space and long-term comfort.
Many buy-to-let investors are now choosing older homes with established gardens and flexible layouts – offering:
- Higher tenant retention
- Better yields due to lower void periods
- Appeal to long-term renters seeking a real sense of place
And as Wiltshire’s average rents continue to grow, strong returns are expected in Warminster through to 2027.
How to position your home for success
If you’re considering selling in early 2026, make sure your home stands out for the right reasons. Here are some quick wins:
- Highlight lifestyle over layout
Stage the garden. Create a reading nook. Make it easy for buyers to imagine life beyond the floorplan. - Emphasise the advantages over new builds
Driveway parking, large bedrooms, mature trees, space for a home office – these are all valuable features that matter to today’s buyers. - Present with confidence
Neutral decor, clean lines and clear rooms help your property compete visually with the polished feel of new build show homes. - Get a valuation from a local expert
Online price tools can give you an estimate, but only a local agent who understands the West Warminster development pipeline and current buyer activity can give you a realistic valuation.
Book your free, no-obligation valuation with Northwood Warminster.
Why choose Northwood Warminster
We understand the nuance of this market. Our local team has deep knowledge of both the West Warminster expansion and the strengths of Warminster’s most established areas.
When you work with Northwood Warminster, you benefit from:
- Strategic pricing advice based on current demand
- Access to serious, motivated buyers
- Marketing that highlights your home’s lifestyle appeal
- Support across sales, lettings and investor services
And if you’re not ready to sell but want to explore letting, we offer full support for landlords – from tenant sourcing to property management.
Ready to act on the January window?
Warminster is growing. But in a market where more homes are coming, the unique appeal of established properties is only getting stronger.
If you’ve been asking yourself “sell my house in Warminster?” – Now is the time to find out what your home could be worth in 2026.
Let Northwood Warminster help you make the most of this key moment.
Book a free valuation or speak to one of our local experts today.
Northwood Warminster. Local knowledge, national reach.
