With the rental market shifting and growing faster than ever, now is a great time for landlords to explore investment opportunities in Southport. As a coastal town with a diverse population and excellent connectivity, Southport continues to attract tenants from all walks of life — and landlords are taking notice.
At Northwood Southport, we work closely with landlords and tenants daily, and we know exactly which areas are hot and why. In this guide, I’ll walk you through the top five rental hotspots in Southport for 2025 based on local insight, tenant demand, and property data from sources like the Rightmove House Price Index and Zoopla Rental Market Report.
Why Southport is ideal for property investment
Southport offers something rare in today’s property market: value for money and long-term growth potential. With average property prices well below the UK average and strong demand for rental homes, especially among families and working professionals, the town presents a healthy mix of affordability and stability.
According to Rightmove’s 2025 projections, Southport’s property prices have seen a modest yet steady increase, while rental yields remain competitive, particularly in areas with good schools and transport links.
Whether you’re an experienced investor or a first-time landlord, Southport’s tenant base includes professionals, retirees, students, and families, creating opportunities for a range of letting strategies — from long-term family lets to high-yield HMOs.
What makes a rental hotspot?
Before we explore the best areas to invest, here are the key features we look for:
- Consistent tenant demand: Low vacancy rates and high enquiry levels.
- Rental yield: A solid return on your investment relative to purchase price.
- Infrastructure and amenities: Proximity to shops, schools, transport, and parks.
- Community appeal: Neighbourhoods with a strong sense of community often attract longer-term tenants.
With these in mind, here are our top five picks for 2025.
Birkdale
A classic favourite among renters, Birkdale continues to top our list thanks to its leafy streets, village centre charm, and excellent commuter links.
What makes Birkdale a hotspot:
- Just minutes from Southport town centre, but with its own thriving high street.
- Popular with professionals, especially those commuting to Liverpool or working remotely.
- Excellent local schools and parks draw in families.
- Wide choice of property types, from modern flats to period homes.
Rental stats:
- Average monthly rent: £795 (for a two-bedroom flat).
- Typical rental yield: 5.4% (Zoopla, 2025).
Letting tip: Modern flats with parking or gardens tend to attract professional tenants quickly. Birkdale’s charm helps keep voids low.
Churchtown
If you’re looking for a family-friendly neighbourhood with enduring appeal, Churchtown fits the bill. This charming area blends heritage and convenience with top-rated primary schools and leafy surroundings.
What makes Churchtown a hotspot:
- Strong sense of community and high-performing schools.
- A popular choice for families looking for long-term rentals.
- Local shops, restaurants, and the historic Botanic Gardens add lifestyle value.
Rental stats:
- Average monthly rent: £850 (three-bedroom home).
- Rental yield: Up to 6% depending on property type and condition.
Letting tip: Well-maintained semis and detached houses perform especially well. Energy-efficient upgrades can push up monthly rent.
Ainsdale
For landlords considering higher-end lets, Ainsdale offers beachside living and executive appeal. It’s more expensive than some other areas, but you can expect longer tenancies and premium rents.
What makes Ainsdale a hotspot:
- Desirable coastal location with direct rail links to Liverpool.
- Appeals to professional couples, downsizers, and relocators.
- Seasonal demand for short-term or furnished lets.
Rental stats:
- Average monthly rent: £925 (three-bedroom home).
- Rental yield: 4.5% on average, with higher premiums on modern homes.
Letting tip: Larger homes with gardens or sea views rent quickly. Consider furnished lets for expats or short-term contracts.
What landlords need to know in 2025
Whether you’re buying or already own a rental property in Southport, there are a few things to bear in mind in 2025:
- Regulations: Keep up with local licensing, especially for HMOs. Southport has specific rules on minimum room sizes and fire safety.
- EPC standards: The government is expected to enforce stricter minimum EPC ratings. Investing in insulation, heating systems, and double glazing can protect your rental income.
- Mortgage trends: Buy-to-let rates are stabilising, but affordability checks remain tight. Talk to a broker before expanding your portfolio.
- Management matters: Partnering with a reliable letting agent ensures compliance and keeps tenants happy.
How Northwood Southport can help
At Northwood Southport, we know the local market inside out. From securing reliable tenants to managing repairs and regulations, we take the stress out of letting.
We also offer our Guaranteed Rent service — ideal for landlords who want complete peace of mind. With this option, you’ll get a fixed monthly income even if your property is empty or the tenant doesn’t pay.
Whether you’re exploring your first buy-to-let or want a second opinion on your current portfolio, our team is ready to help.
Book a free lettings valuation now.
Final thoughts
Southport remains a smart investment destination in 2025, offering a mix of affordability, lifestyle, and tenant demand. From the coastal calm of Ainsdale to the commuter convenience of Birkdale, each hotspot brings something unique to the table.
If you’re considering buying a rental property or want to optimise the one you already have, don’t wait. Speak to the local experts who understand the market and the people living in it.
Ready to make your next move? Get in touch with Northwood Southport today.
