When Open Gold comes to town, Southport transforms. The streets buzz with golf fans, hotels book up fast, and demand for short-term accommodation skyrockets. If you’re a homeowner or landlord in Southport, this is more than a sporting event – it’s a smart opportunity.
At Northwood Southport, we help property owners unlock the full potential of short-term letting. Whether you’re looking for a hands-free income boost or weighing up longer-term options, here’s why now’s the time to act.
Why Open Gold brings serious rental potential
Open Gold isn’t just one of the biggest events in golf, it’s a global spectacle. Fans, players, media teams and sponsors flood into Southport and the surrounding area, and they all need somewhere to stay. Short-term lets can command significantly higher nightly rates, often two to three times the standard rent during tournament weeks.
With demand far outstripping hotel supply, well-presented homes and apartments close to Royal Birkdale, Ainsdale or central transport links are in especially high demand. Even modest homes in the right location can deliver impressive returns when demand peaks.
What guests are looking for
Travelling golf fans want more than just a bed. Many are attending with friends or family and want a comfortable, well-equipped space that feels more like home than a hotel room. Proximity to the course, walkable access to shops and restaurants, reliable Wi-Fi, and even off-road parking can make a huge difference.
Outdoor space is also a plus, particularly for groups looking to relax after a day on the green. Clean interiors, hotel-standard bedding, and thoughtful extras like coffee machines or local guides can help secure bookings – and great reviews.
How to get started – quickly
The beauty of short-term letting is that it can be set up fast. If your property is already furnished and compliant, you could be welcoming guests in as little as a week. At Northwood Southport, we handle everything from photography and listings to check-in and cleaning.
We also develop a pricing strategy tailored to high-demand dates like Open Gold. That way, you don’t just fill your calendar – you maximise your income. And for property owners who want a fully hands-off experience, our team manages every detail, including compliance and guest communication.
Short-term let or long-term strategy?
Many homeowners start with a short-term let during a high-profile event like Open Gold, then realise the longer-term potential. Some move into flexible holiday letting, while others opt for furnished mid-term rentals or switch to our Guaranteed Rent service for peace of mind and predictable returns.
It’s not just about making money this summer – it’s about seeing what your property could do year-round with the right support and strategy in place.
Why work with Northwood Southport?
We’re more than just letting agents. We’re local experts backed by a trusted national network. Our team offers advice grounded in real experience of the Southport market and a commitment to practical, personal service.
We understand what it takes to create successful short-term lets during peak events. Our local ownership model means you always speak to someone who understands your property, your goals, and your community.
For those who prefer predictability, our Guaranteed Rent option takes the risk out of letting altogether – even if the tenant doesn’t pay or the property sits empty.
Final thoughts
Whether you’re a landlord with an empty flat or a homeowner with a spare room, Open Gold is your chance to earn more from your property. Short-term letting offers high rewards, and with the right support, it’s easier than you think.
Get in touch with Northwood Southport to explore your options – and turn this summer’s golf season into your most profitable yet.
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