If you’re thinking about selling your home in Liverpool, choosing the right estate agent is the first, and possibly most important, step.
With so many agents across the city, it’s easy to feel overwhelmed. Some will promise the earth. Others will race to the bottom on fees. But what really matters is finding someone who’ll listen to you, know your area inside out, and get your home sold properly – not just listed and left.
Here’s how to find the right estate agent for your sale.
Choose an agent who knows your area
Liverpool’s property market isn’t one-size-fits-all. From the leafy streets of Allerton to the buzz of the city centre, each postcode has its own pace, price points and buyer profiles.
A good agent will:
- Understand how your area’s performing
- Know what local buyers are really looking for
- Show you nearby sales that prove their track record
At Northwood Liverpool, we’re proud of our local roots. Our team knows this city street by street – because we live here too. That’s how we give honest, accurate advice that’s based on what’s happening right now.
Ask how they’ll market your home
Good marketing gets eyes on your property. Great marketing gets serious buyers through the door.
We believe in doing things properly. That means:
- High-quality photography that shows your home at its best
- Listings on the UK’s biggest portals – including Rightmove and Zoopla
- A strong buyer database built over years of local experience
- Smart digital marketing and genuine local reach
Ask your agent exactly what they’ll do to promote your home – and whether it’s included in the fee.
Be wary of overvaluing
It’s tempting to go with the agent who gives the highest figure – but be cautious. An inflated asking price can slow your sale, put buyers off and leave you chasing the market later on.
What you want is a valuation that’s realistic, backed by local evidence, and tailored to your goals.
We’ll always give you a clear, honest valuation – and explain how we’ve worked it out.
Book your free, no-obligation valuation
Make sure you understand the fees
Low fees might look good at first glance – but ask what’s included. Some agents add extras for photography or premium listings. Others lock you into long tie-in periods.
Before you sign anything, find out:
- What’s the full cost, with no surprises later on?
- Is there a fixed term or notice period?
- What happens if your circumstances change?
At Northwood, we keep things simple. No hidden costs. No overcomplicated contracts. Just straight-up advice and support from day one.
Read reviews – and trust your gut
Don’t just take the agent’s word for it. Read real reviews from local sellers. Look for patterns in what people say – especially about service, communication and results.
And when you speak to an agent, pay attention to how they make you feel. Are they listening? Are they rushing you? Are they confident in their knowledge, or dancing around your questions?
We believe choosing an agent should feel right. Like you’ve got someone in your corner who knows what they’re doing – and genuinely cares about the outcome.
Why sellers choose Northwood Liverpool
We’re not here to give you a hard sell. We’re here to help you sell – in a way that works for you.
- Local knowledge that makes a real difference
- National marketing reach to get your home seen
- Honest advice with no fluff
- Clear communication all the way through
We’re a local team, and we care about doing things properly – because your move matters to us.
Let’s get you moving.
Whether you’re ready to sell now or just want to explore your options, we’re here to help.
Book your free property valuation today
Or pop in and see us at Northwood Liverpool – the kettle’s on.
