If you’re selling or letting out your property, it pays to spend some time considering how best to present your property online to maximise interest. With the majority of people hitting the World Wide Web to start the search for their dream home, first impressions are hugely important. The single most important thing to consider here is the photographs. They will be the first thing that people see as they scroll through online listings, but there a few things you may need to think about before the photographs are taken to get the best results.
Your property will need to appeal to a broad range of people, so a quick once over in a calm neutral shade will not only make the property look fresh and clean, people will be able to visualise their own furniture etc as you will be showing them an almost ‘blank canvas’.
Not only for the sake of tidiness, though this is of course still important. You want prospective buyers or tenants to be able to see the property at its best, how much space there is and how it could work with their own belongings. For example, removing a large coffee table from the living room could make the room look larger and also show that it can be arranged differently.
Style & Accessorise
You’ll want your property to look clean, fresh and uncluttered. Clear the tops of furniture of knick-knacks and opt instead for fresh flowers. Replace bed linen in neutral colours and switch on any lamps for feature lighting. This will give a warm and inviting glow to your property, especially in photographs.
Give the property a really good once over, paying attention to things like skirting boards and cobwebs on the walls and ceilings. Make sure to clean the windows too. You will be amazed at how much difference this can make.
All of the tips above will go a long way to presenting your property well online. Many agents will send a professional photographer to take the photos, that’s how important they are. However, if you are a bit of a dab hand with a camera and have the necessary wide-angle lens, you can do these yourself. On the day, clear away personal items, dog beds and shoes, anywhere out of sight is fine. Switch on all lights as this will create a homely, warm impression in the photographs as using a flash is not especially flattering!