Step three in selling your property. Marketing

January 3, 2017

When it comes to the marketing of your property for sale, there are various tools that a good agent will be utilising. Featuring your property in their branch window and on their own website should be a given as should having a database of buyers ready to be contacted if your property matches their criteria.

Many agents can also offer bespoke brochures for your property including floor plans and professional photography to really show your property at its best. Investing in quality photography is highly recommended – people will make very quick accept / reject decisions in the early stages of an online property search so you want the images to present it in the best possible light. ‘For Sale’ signs should be eye-catching and positioned well to draw attention to your property. Advertising should also be done on websites such as Rightmove, Zoopla and Prime Location and in select publications to give maximum exposure. Don’t be afraid to ask exactly what the agent is going to do for you to get maximum exposure for your property!

 

Viewings

Viewings are all about first impressions and ‘selling the dream.’ Preparing your home for viewings begins before anyone actually steps foot through your door! Most buyers will decide whether to view from the photos or having a little drive past, so first impressions are critical. Spend a bit of time and effort on the outside of your property by making sure it looks clean and well maintained. Jet-wash paths and driveways, make sure the grass and hedges are cut and any flower beds weeded. It’s also a great idea to make sure all the windows are gleaming, this really does make a massive difference! After you’ve done all the tidying up outside, make sure to pop the wheelies bins out of sight too.

 

When all your efforts pay off and you have your first official viewing, you’ll want to show the inside of your home at its best too. Tidy away all clutter, box it up if necessary, this will also mean less to pack when it comes to moving day. Keeps pets out of the house during the viewing, even if they are animal lovers, most people will find it off-putting to be jumped on by someone else’s pet! You’ll want potential buyers to get a warm, cosy, homely feeling about your home, so make sure it’s a comfortable temperature and turn on lights or open curtains and open all doors to brighten rooms. Final touches would be to make sure all the beds are made and pop some fresh towels in the bathroom.

By following this guide, you should be receiving offers in no time! See our Receiving an offer & offer agreed guide  to find out more about what happens next.

Northwood is a well established and nationally recognised estate agent and the leading supplier of Guaranteed Rent to give landlords complete peace of mind.

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